How to Build a Database of Email Subscribers for Marketing?

To attract only high-quality target audience, you need to use the right methods to attract subscribers.

1. Landing page with a lead magnet
The standard way. Lid magnet is a free product that you offer customers for contact information. This can be an entry point to an automated sales funnel or just a way to get subscribers to the main email newsletter.

A lead magnet can be:

Information product
Ideal for promoting services or educational projects. You give utility in advance. Offer your audience free lessons or just useful information in video, pdf-book, audio podcast format ... We often do whole free events. For example, master classes:

Free service
Suitable for the same niches. Offer potential customers an audit of the selling site or advertising campaign if you are engaged in online marketing. Free legal advice if you are promoting yourself as a specialist in this industry. Or free vocal lessons for clients:


Product from your niche
Customers receive a free product that at least indirectly concerns your niche. Selling women's clothing? Offer to get a set of accessories for free. Bicycles? Give repair tools to new subscribers. Mobile phones? Give covers for contact details. Together with the email address in this case you get the phone number and physical address. This information in the future also needs to be used to convert customers.

Discount on physical goods
A good solution for online stores and other businesses selling expensive physical products. You have nothing to offer for free? Give a discount for a subscription. + Promise to share useful information in an niche with your audience via email.

To create a landing page for a lead magnet, you do not need to have technical skills or buy expensive sites in web studios. A simple constructor is enough, in which you can make a Landing page yourself.


2. Additional forms on the selling page
The main task of the selling Landing page is to bring the visitor to the purchase. But no one says she is the only one. It makes no sense to bring traffic to the site and let go of those who refuse to buy right now. You can work with these people additionally. Using contact capture forms.

The same principle can be used on pages with standard lead magnets. You get contacts of people who are not ready to take advantage of the main offer . But they are interested in the alternative.

The message of the form is: “Do you want to receive it (option 1) now? Okay, then take this (option 2). ” Offer other lead magnets, but with a minimal description.

The goal of the page is to sign up for 3 free weight loss video tutorials :

But users who are not ready for such an offer receive an additional option - a free consultation :

Of course, not all 100% of people who want to leave will fill out the additional form. But you can get 15-30% more contacts. Especially if you insert the form of an additional lead magnet on the Landing page with a paid offer.

3. Pop-up
It is located at different sites, depending on the requirements. Most often - on the main site. The main thing is that the window does not annoy visitors. Add a call to action to subscribe to the newsletter and add reasonable motivation. Pop-up can accommodate any kind of lead magnets: from subscribing to interesting news to valuable tangible things.

Please note that a lot of information cannot be inserted into the pop-up window. Therefore, shorten the text as much as possible. Literally in 1-2 sentences contain an effective call to action. Write so that the person feels that he needs it . Indicate how the proposal is useful to him.

There is always an active window on the GeniusMarketing website with a proposal to register for the current master class. Here we insert only free offers. Pay attention to the design of the window. It pops up only when a person is about to leave the site. There are no sound effects. The window itself is translucent, therefore not annoying.