Overview of Tourist Industry Goods by Buggy Rentals offroadadventurefun.com

Analysis of goods in the tourist market allows us to talk about its differentiation. In this regard, within the framework of considering the tourism industry, one should talk about the presence of monopolistic and oligopolistic competition in the industry.

Despite the fact that the tourism industry is a sphere for the most part of small businesses, product differentiation does not allow us to consider this industry as a completely competitive one. The monopoly in this industry is primarily associated with the uniqueness of local conditions and their complementarity with tour services i.e biking experience. This creates a situation of incomplete interchangeability of tours, allowing agents in the market to manipulate demand in order to increase profits.

However, the perfect competition model applies to the tourism industry in several contexts. First, market analysis in accordance with the perfect competition model is applicable to a separate region specializing in the provision of tourism services. In this case, the local conditions are the same for all participants, which makes it possible to abstract from their influence on the usefulness of the tour.

The second case, which allows the use of the perfect competition model for analysis, is the tour market as a whole, that is, the market in which travel agents operate. In this case, the portfolio of tours of various travel agents largely coincides, which also makes it possible to abstract from product differentiation.

A recent feature is the concentration in the tourism industry, previously a small business, and its transformation into an oligopolistic industry. Two factors contribute to this:

Firstly, the growth of the tourism services with biking market increases its attractiveness for enterprises in industries with a high concentration;

Secondly, the industry becomes the direction of diversification of related industries, such as the hotel industry, transport, etc.

These trends have a twofold effect. On the one hand, investment is increasing, which leads to an increase in the quality of service and product development. On the other hand, the consequence of concentration in the tourism industry may be a significant unification of the product in the future. So, in accordance with the set goal, the following tasks were solved:

The essence and features of the tourist product are considered;

The features of the interaction of a tourist service and a tourist product are considered;

A study was made of the commodity policy of the tourist company "Marco Polo";

The features of the tourist product provided by the tourist company "Marco Polo", the features of the seasonal offer of the tourist product are considered;

Developed a product strategy for the travel company "Marco Polo"

The following conclusions can be drawn from the work.

The main product of tourist companies is the tour. A tour is a formed complex of basic and additional services provided to a tourist, depending on the purpose of the trip. The property right for a tour intended for sale to a tourist is called a tourist product (tour product).

The main division of the tourist product by type is associated with its end use. This is due to the fact that when providing services, the company should focus on the needs of tourists.

When choosing your segment in the tourist services market, the following factors are analyzed: the purpose of the trip: leisure, business, training, shopping; geographical factors: seaside holidays, entertainment, interest in cultural and architectural values; age groups: schoolchildren, students, adults, families; economic needs and prestige: saving time and effort while achieving comfort, the desire to belong to a certain social group.

The second way to allocate types of tourist services is associated with the way to meet the needs of allocate: food; hotel service; transport service; excursions, etc.

A recent feature is the concentration in the tourism industry, previously a small business, and its transformation into an oligopolistic industry. Two factors contribute to this:

Firstly, the growth of the tourism services market increases its attractiveness for enterprises in industries with a high concentration;

Secondly, the industry becomes the direction of diversification of related industries, such as the hotel industry, transport, etc.